WISHWILL · LION'S MANE PLANT-BASED PROTEIN BAR

Redefining the Protein Bar: From Snack to Real Food

One Bar.

No More Hunger Anxiety.

A protein bar you can carry anywhere and eat as a meal. Savory flavor that feels like real food — satisfying, healthy, and genuinely delicious.

75 kcal6g Plant Protein≈14g Lion's Mane0 Added Sugar0 Trans Fat100% Plant-Based

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REDEFINING

This isn't just a protein bar.

It's a healthy meal you can carry anywhere.

问

Today's protein bars don't solve real hunger

🍬

Too sweet→Feels like candy, not food

😤

Not filling enough→Relieves hunger but can't replace a meal

💊

Functional ingredients→But not daily-friendly or sustainable

答

We used lion's mane to build a plant protein bar you can eat as a meal

🧂

Savory flavor→Closer to real food

💪

High protein→6g plant protein per bar

🍄

Real ingredients→≈14g lion's mane per bar

⚡

Light load→Only 75 kcal

✅

Clean formula→0 added sugar / 0 trans fat

Satisfying, healthy, and genuinely delicious — all at once.

CHOOSE YOUR FLAVOR

Four Savory Flavors, Four Daily Moments

Turmeric Ginger

Earthy turmeric flavor with a bright citrus touch and lively, chewy texture

INGREDIENTS

Lion's Mane Mushroom, Pea Textured Protein, Apple Juice Concentrate, Sunflower Oil, Hemp Protein, Sea Salt, Turmeric Powder, Psyllium Husk Powder, Cinnamon Powder, Ginger Powder, Lemon Oil

75 kcal6g Protein3g Fiber2g Sugar

REAL INGREDIENTS · VISIBLE TEXTURE

FORMULA PROMISE

Clean Formula,
Vegan-Friendly.

🚫0 Added Sugar

🚫0 Trans Fat

🌱100% Plant-Based

🥬Vegan-Friendly

🍄≈14g Lion's Mane

🌾Natural Ingredients

All ingredients are plant-sourced — no animal products. Suitable for vegans, flexitarians, and those sensitive to animal protein. Our formula is fully transparent: every ingredient has a reason to be there.

MARKET POSITIONING

Savory. Closer to Real Food.

95% of protein bars on the market are sweet. We chose savory — because most real meals are.

🌍

Market Gap

Savory protein bars remain a blue ocean globally with minimal competition

🧠

Perception Shift

From 'snack supplement' to 'meal replacement' — redefining the use case

🎯

Target Audience

Busy professionals, fitness enthusiasts, outdoor athletes, health-conscious vegans

NUTRITION FACTS

20g Per Bar. The Numbers Speak.

NUTRIENT	PER BAR (20g)	HIGHLIGHT
Calories	75 kcal	≈ half an apple
Plant Protein	6g	Highly bioavailable
Dietary Fiber	3g	Supports gut health
Sugar	2g	0 added sucrose
Fat	2.5g	0 trans fat
Lion's Mane Content	≈14g	Cognitive support ingredient

"One bar. No more hunger anxiety."

WISHWILL® — SAVORY PLANT-BASED PROTEIN BAR