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Redefining the Protein Bar: From Snack to Real Food
One Bar.
No More Hunger Anxiety.
A protein bar you can carry anywhere and eat as a meal. Savory flavor that feels like real food — satisfying, healthy, and genuinely delicious.
Turmeric Ginger
Pizza Margherita
Chili Barbecue
Nori Sesame
Reishi Cocoa
Herbal
Black Truffle Ginseng
HerbalThis isn't just a protein bar.
It's a healthy meal you can carry anywhere.
Today's protein bars don't solve real hunger
We used lion's mane to build a plant protein bar you can eat as a meal
Satisfying, healthy, and genuinely delicious — all at once.
Four Savory Flavors, Four Daily Moments
Turmeric Ginger
Earthy turmeric flavor with a bright citrus touch and lively, chewy texture
INGREDIENTS
Lion's Mane Mushroom, Pea Textured Protein, Apple Juice Concentrate, Sunflower Oil, Hemp Protein, Sea Salt, Turmeric Powder, Psyllium Husk Powder, Cinnamon Powder, Ginger Powder, Lemon Oil
Ancient Herbs.
Modern Nourishment.
Building on our savory series, we introduce the Eastern Herbal Series — integrating traditional Chinese tonic herbs into modern plant-based protein bars. Ancient wisdom of reishi, ginseng, dendrobium, and more, now accessible in every bite.
Reishi Cocoa
Wishwill Reishi Cocoa · Eastern Herbal Protein Bar
Earthy, bittersweet cocoa with a warm nutty finish. Reishi polysaccharides and lion's mane work in synergy for deep, grounding nourishment.
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1根人参
Black Truffle Ginseng
Wishwill Black Truffle Ginseng · Eastern Herbal Protein Bar
Deep earthy black truffle meets the bittersweet depth of ginseng. 4 bars contain the equivalent of 1 whole ginseng root — traditional tonic nourishment made effortlessly accessible.
Ginsenosides: The Core of Eastern Tonic Wisdom
Ginseng (Panax ginseng) is one of the most revered tonic herbs in Traditional Chinese Medicine. Its key bioactive compounds — ginsenosides — have been studied for immune modulation, anti-fatigue effects, and cognitive support.
Each Wishwill Black Truffle Ginseng bar contains ginsenosides equivalent to ¼ of a ginseng root. Consuming 4 bars delivers the tonic equivalent of 1 whole ginseng root.
📖 GINSENG GUIDE · SAFE CONSUMPTION
According to traditional Chinese medicine guidelines and modern nutrition research, adults are advised to consume no more than 2 ginseng roots per day (approx. 3–9g dried ginseng). Therefore, we recommend consuming no more than 8 Wishwill Black Truffle Ginseng bars per day. Ginseng is warming in nature — those with heat constitution, hypertension, or pregnancy should consult a physician before use.
Eastern Herbs, Millennium Heritage
Ginseng
Panax ginseng
The premier Qi-tonifying herb in TCM. Ginsenosides support immunity, reduce fatigue, and enhance cognition — the 'King of Herbs'.
Reishi
Ganoderma lucidum
The 'Mushroom of Immortality'. Reishi polysaccharides and triterpenes work synergistically for immune modulation, stress relief, and restorative sleep.
Lion's Mane
Hericium erinaceus
Contains hericenones and erinacines that stimulate nerve growth factor. Supports memory, focus, and neuroregeneration — the foundation of our herbal series.
Dendrobium
Dendrobium nobile
First among the 'Nine Immortal Herbs'. Dendrobine nourishes Yin, clears heat, and promotes fluid production. Coming soon to the Eastern Herbal Series.
Eastern Herbal Series — Coming Soon.
Reishi Cocoa · Black Truffle Ginseng · More herbal flavors in development
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REAL INGREDIENTS · VISIBLE TEXTURE
Clean Formula,
Vegan-Friendly.
All ingredients are plant-sourced — no animal products. Suitable for vegans, flexitarians, and those sensitive to animal protein. Our formula is fully transparent: every ingredient has a reason to be there.
Savory. Closer to Real Food.
95% of protein bars on the market are sweet. We chose savory — because most real meals are.
Market Gap
Savory protein bars remain a blue ocean globally with minimal competition
Perception Shift
From 'snack supplement' to 'meal replacement' — redefining the use case
Target Audience
Busy professionals, fitness enthusiasts, outdoor athletes, health-conscious vegans
20g Per Bar. The Numbers Speak.
| NUTRIENT | PER BAR (20g) | HIGHLIGHT |
|---|---|---|
| Calories | 75 kcal | ≈ half an apple |
| Plant Protein | 6g | Highly bioavailable |
| Dietary Fiber | 3g | Supports gut health |
| Sugar | 2g | 0 added sucrose |
| Fat | 2.5g | 0 trans fat |
| Lion's Mane Content | ≈14g | Cognitive support ingredient |
"One bar. No more hunger anxiety."
WISHWILL® — SAVORY PLANT-BASED PROTEIN BAR